Create and Use Brand Profiles

Brand Profiles help you reuse channel-specific defaults instead of setting the same choices on every project.

What a Brand Profile Can Store

A Brand Profile can include:

• Profile name.
• Preferred video language.
• Preferred narration voice.
• Background and visual theme.
• Production audience notes.
• Editorial style.
• Pacing preferences.
• Source preferences.
• Transition and sound effect preferences.
• Motion graphic preferences.
• Format preferences.
• Source blocklists.
• Motion graphic category or template blocklists.
• Transition blocklists.

Create or Edit a Brand Profile

1. Open Brand Profiles.
2. Create a new profile or select an existing one.
3. Fill in the Overview, Voiceover, Creative Assets, and Compliance sections.
4. Save the profile.

Use clear profile names such as True Crime Main Channel, Finance Explainers, or Documentary Shorts Team.

Apply a Brand Profile to a Project

You can choose a Brand Profile in the Create Video composer or in the setup wizard. When applied, the profile copies its defaults into the project.

You can still override those settings for the current project. Changing a project setting does not automatically change the saved Brand Profile.

Best Practices

• Create one profile per channel or content style.
• Use the source blacklist for channels, sites, or sources you never want used.
• Save pacing and audience notes in plain language.
• Review profile defaults regularly as your channel strategy changes.