Create and Use Brand Profiles

Brand Profiles help you reuse channel-specific defaults instead of setting the same choices on every project.

What a Brand Profile Can Store

A Brand Profile can include:

• Profile name.
• Preferred video language.
• Preferred narration voice.
• Background image or uploaded background override.
• Visual theme.
• Audience notes.
• Editorial style.
• Pacing preferences.
• Transition and sound effect preferences.
• Animated Scene preferences.
• Format preferences.
• Source policy.
• Source permissions.
• Source blacklist.
• Motion graphic category or template blocklists.
• Transition blocklists.

Create a Brand Profile

1. Open Brand Profiles.
2. Choose New profile.
3. Fill in Overview, Voiceover, Creative Assets, and Compliance.
4. Save the profile.

Use clear profile names such as True Crime Main Channel, Finance Explainers, or Documentary Team.

Overview

Use Overview for language and production defaults. Write these fields in plain language. For example, describe the target audience, pacing, editorial tone, preferred format, or any rules your team follows when planning scripts and visuals.

Voiceover

Use Voiceover to choose the default narration voice for the profile. You can search, filter, preview, and select voices from the voice library.

The selected voice becomes the default when the profile is applied to a new project, unless you override it during project setup.

Creative Assets

Use Creative Assets to choose a default background, upload a custom background override, and select a visual theme. Uploaded background images should match the style of the channel and work well behind motion graphics.

Compliance

Use Compliance to guide allowed source types and block unwanted sources, motion graphic categories, individual motion templates, or transitions.

Commercial stock and general web crawling can be controlled where available. Creative Commons and public-domain sourcing is saved in profile settings, but the dedicated source adapter is still planned.

Apply a Brand Profile to a Project

You can choose a Brand Profile in the Create Video composer or during setup. When applied, the profile copies its defaults into the project.

You can still override project settings for the current video. Changing a project setting does not automatically change the saved Brand Profile.

Best Practices

• Create one profile per channel, client, or recurring content style.
• Keep profile names easy for the team to recognize.
• Use source blocklists for channels, sites, or sources you never want used.
• Save pacing and audience notes in plain language.
• Review profile defaults as your channel strategy changes.